Month: December 2025

In an ever-evolving digital landscape, marketers are faced with the challenge of understanding the complex pathways consumers take before making a purchase. The journey often involves multiple interactions across various channels; hence, knowing which touchpoint played a crucial role in a conversion is imperative. Here,

In today’s fast-paced digital marketplace, understanding customer behavior is more critical than ever. Businesses leverage Customer Relationship Management (CRM) systems to gain insights that drive their marketing strategies. But what exactly does marketing on a CRM system entail? This article seeks to illuminate the multifaceted